March 2025 Google Core Update

What is a Kernel Update?

Google’s core updates aim to improve the quality of search results by making large-scale changes to search algorithms. These updates are not targeted to a specific site, but affect content evaluation criteria in general. The goal is to provide users with more relevant, useful, and trustworthy content.

When Was the March 2025 Update Released?

The March 2025 core update was announced by Google on March 5, 2025 and was fully implemented within 12 days. During this period, many websites experienced fluctuations in their rankings. Google continued its policy of transparency when announcing the update and stated that general changes were made to improve the quality of search results.

Main Goal of March 2025 Update

The focus of this update was to place more emphasis on the EEAT (Experience, Expertise, Authoritativeness, Trustworthiness) criteria. Google has ensured that content generated by AI is evaluated more carefully, particularly by emphasizing user experience and content reliability.

User-Centric Content

One of the most important changes after the update was the rise of content that directly responded to user intent. In particular , “how-to” style guide content and pages that provide detailed, concrete information reached higher positions. Content that allows users to easily and clearly access the information they are looking for came to the fore.

Sites With Thin Content Lose Rankings

Sites that offer low-quality, unoriginal, and superficial information were negatively affected by this update. Pages that repeated similar content on the same topic began to decline in search engine rankings. Pages that were particularly spammy or open to content fraud experienced serious ranking losses.

Status of AI Content in March 2025 Update

One of the most notable aspects of the March 2025 core update was the tightening of evaluation criteria for AI-generated content. Google emphasized that such content should include human experience and expertise. Poor quality and automatically generated text lost rankings.

The Increasing Role of Page Experience Criteria in SEO Rankings

Page load speed , mobile compatibility, readability of content and user interactions have become stronger ranking signals in this update. In other words, not only content quality but also the technical and visual quality of content presentation are now more decisive.

Trusted Sources Featured in March Core Update

With the March 2025 update, it was observed that content that provides references and redirects to academic sources or official pages gained value. Since Google cares about redirecting users to pages they can trust, accurate and relevant source usage came to the fore.

How Were E-Commerce and Category Pages Affected in the Core Update?

Product descriptions, user reviews and page details have become more important on e-commerce sites . Pages that only list products and lack descriptions have declined, while content-rich category pages and blog-supported sales channels have gained an advantage in ranking.

How Can Webmasters Adapt to the Core Update?

In order to adapt to the update, the quality of the content should be reviewed first, user-focused and original information should be provided. Technical SEO audits should be performed, page speed and mobile experience should be optimized. In addition, content strategies should be made EEAT compatible and reliable and useful content should be created.

The March 2025 core update is an algorithm change that rewards quality and reliability-focused content. Google aims to rank content that offers real value to the user at the top of search results. This change requires a more meticulous and strategic approach for both SEO experts and content producers.